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July 25, 2014
With the US having a population of 314 million and the NAWCC having a membership of a just under 15,000 (0.005%), it is clear that while collecting may not be as popular as it was thirty years ago, there is potential to attract more people to join our association. I am always amazed at how many new members tell me that they have been into watches and/or clocks for many years but yet had never heard of the NAWCC. I was visiting my daughter in Virginia several years ago and was introduced to Bill who was in his early nineties. Bill had worked with watches and clocks most of his life but had never heard of the NAWCC. I sent him a Watch & Clock Bulletin and some other information. Bill joined and is still a member.
Our average member renewal rate for the last ten years is 87.26% and 88.12% for the last forty-five years which is extremely good. Last year we lost 2,087 (12.87%) members which were partially offset by 1,043 new members for a net loss...